Introduction
If you want your website to get more traffic, you need SEO. But what is SEO, and how does it work?
In this guide, we will explain SEO in simple words. You’ll learn how to improve your website and get more visitors from search engines like Google. Let’s get started with https://digilaksh.com/
What is SEO?
SEO stands for Search Engine Optimization. It is the process of improving your website so that it appears higher in search results.
When people search for something on Google, they usually click on the top results. SEO helps your website get to those top spots.
Why is SEO Important?
SEO is important because it helps you:
- Get free traffic from Google
- Reach more people who need your service
- Grow your business without spending money on ads
- Build trust and credibility online
If you don’t do SEO, your website may stay hidden. And no one wants a hidden website.
How Does SEO Work?
Search engines like Google use bots to crawl websites. These bots collect information about your pages and rank them based on many factors.
Here are the main parts of SEO:
1. On-Page SEO
On-page SEO means making changes to your website to help search engines understand it better.
Here’s what you should do:
- Use your main keyword in the title and headings
- Add alt text to all your images
- Use short, clean URLs (like
/seo-basics) - Write useful content that solves user problems
- Link to other pages on your website (internal linking)
For example, if your page is about SEO, use the word “SEO” in the title, in the content, and in the image names.
2. Off-Page SEO
Off-page SEO means getting backlinks from other websites. A backlink is when another site links to your page.
The more quality backlinks you have, the more trust Google gives you.
Tips for off-page SEO:
- Write guest posts on other blogs
- Share your content on social media
- List your site in business directories
- Ask happy customers to link back to your site
Always go for quality over quantity when it comes to backlinks.
3. Technical SEO
This part focuses on the backend of your website.
Key things to check:
- Your website loads fast (under 3 seconds)
- It works well on mobile phones
- You have an SSL certificate (your site starts with https://)
- There are no broken links
- Your site is easy to navigate
Tools like Google Search Console and RankMath can help you fix technical issues easily.
4. Content is King
Google loves websites that give valuable, fresh, and helpful content.
When writing blog posts or website pages:
- Write for people first, not search engines
- Keep sentences short and easy to read
- Use bullet points and headings
- Add your main keyword naturally
- Always solve a real problem
For example, this blog solves the problem of “What is SEO and how do I start?”
5. Local SEO (for local businesses)
If you run a local business (like a salon or agency), you need Local SEO.
Here’s how to optimize for it:
- Create a free Google Business Profile
- Add your business name, phone number, and address on every page
- Collect reviews from happy customers
- Use location-based keywords like “SEO services in Delhi”
Local SEO helps people near you find your business online.
Bonus SEO Tips
- Use RankMath plugin if you use WordPress
- Add a meta title and description for every page
- Use schema markup to help Google understand your content
- Make sure your site is indexable and crawlable
- Avoid copying content from other websites
Conclusion
SEO may sound technical, but it’s not hard when you break it into steps.
Start with basic on-page SEO. Then build backlinks, fix technical issues, and create great content. Keep checking your progress using tools like Google Analytics and RankMath.
With time and effort, your website will climb higher in search results—and more people will find you.
So what are you waiting for? Start your SEO journey today and grow your website like a pro!
